Frequently Asked Questions
"Will it bring me more business?"
Ipsative Coaching will help you to get more business. Nearly all the coaches in private practice we've ever met are looking for an "edge" over the competition. Something that marks them out and makes them distinctive.
Ipsative Coaching is a fresh approach that goes beyond the conventional "let's sit here and talk" offerings. It gets quickly to areas clients recognize as fundamental to who they are. It's easy for both you and your client to handle. And it will give you a firm basis for helping your client understand what needs to be done and how to do it effectively.
But Ipsative Coaching — or any other powerful technique — won't do much for you if you don't use it consistently and if you don't make it a central part of your marketing message.
We can offer you the system, the training and the community to support you, but only you can decide how you'll make use of it. If you put nothing in, you'll likely get the same amount out.
"Will I have to give up what I'm doing already?"
If you're an experienced coach, you must be doing something right. Why would you need to change that?
Ipsative Coaching is a very flexible approach that can be used to support a wide variety of coaching styles and areas of interest. It won't require you to follow a strict format or put you in a straitjacket. What it will do is enhance your current skills by adding the means to get quickly and easily to the key areas to apply them.
Here's our suggestion. Try it out for yourself. Contact us and let us take you through the process, using your own responses. If you're impressed, as we believe you will be, you can sign up for training.
"Can you help me with marketing?"
Yes. Once you're trained, we'll help you use your new status to begin a marketing campaign. Most marketing materials tend to be dull and worthy. Here's your chance to spice things up by announcing something new and different. If you're not sure how to go about it, or haven't the time to devote purely to marketing, we've established a special link with Carmine Coyote to help you.
Carmine Coyote is a marketing and branding consultancy run by an experienced Ipsative Coach. They know what you're doing and how the approach works. They can help you work out the best ways to establish yourself as the "go to" person. They're committed to making running a coaching business fun as well as profitable.
Let them help you work out the best ways to establish yourself in the market as the "go to" person. For Ipsative Coaches only, they offer special reduced-price packages covering everything from branding to web site design and optimization.
"What's most important in getting started?"
Use the system. Use it a lot. Become so familiar with it you'll find yourself using the basic ideas in every aspect of your own life. Nothing impresses clients more than a true expert, just as nothing puts them off faster than someone who seems to be fumbling with the technology of his or her calling.
Use the Ipsative Coaching community. Help others to get more business through referrals and advice and you can be sure they'll help you. What you get back from being part of a community like this is typically a multiple of what you put in. The more you contribute, the more you benefit.
If you follow this advice, you'll find you've discovered that "edge" just about all coaches are looking for. People will come to you, not just for coaching but to invite you to speak at conferences, write articles and even appear on the media. Coaching is a hot topic, but you need something different to say to stand out from the crowd. That's what becoming an Ipsative Coach offers you.
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